Hello! I'm Lindsay
I graduated from Campbell University with my Bachelor in Business Administration, Minor in Marketing and Master of Business Administration where I focused on Marketing Research and Data Analytics. I am currently the Director of Marketing & Business Development for Freedom Electric Marine and its division companies: Small Water Sportsman and Hook & Feather. I continue to work as an Independent Contractor for a number of SMBEs.
I am currently accepting new clients, please contact me for contract inquiries
Contributed to Freedom Electric Marine's 140% increase in revenue and 168% in boat sales from 2019 to 2020
Responsible for Freedom Electric Marine and the Twin Troller's rebrand and new website that has resulted in a 250% increase in purchase conversion rate, shift from 70% website bounce rate to 3.5% that we have sustained since the site launch in Feb 2021 (data from over 500,000 page views)
We are on track to exceed these numbers substantially over the next three years
Implemented the Entrepreneurial Operating System (EOS) for the Marketing Department
In the process of developing two start-up companies as divisions of Freedom Electric Marine
I am GAIQ certified and highly skilled across the Google Marketing Platform. I'm experienced with CRM implementation and developing comprehensive marketing strategies which includes creating targeted email campaigns, compelling marketing content, data reporting, as well as writing white pages and case studies. I have advanced copywriting skills and I focus on developing creative content for websites, social ads, trade shows, print advertising, newsletters, and corporate blogs.
I've worked in a number of vertical markets, including the pharmaceutical industry where I gained first-hand experience with accounting, reconciliation, pivot tables, and forecasting.
Outdoor | Telecommunications | Government Contracting | Pharmaceutical | High-tech
More about me:
I'm a believer that success takes hard work, respect is earned, and that you can never stop learning. I'm purpose driven and believe there's something great to be learned by teaching (and inspiring) others.
In my free time, I enjoy spending time outdoors, hunting, and fishing.
Director of Marketing & New Business Development for Freedom Electric Marine
Independent Marketing Manager, Data Analyst, Web Developer, & Content Creator, for SMBE.
Raleigh, Durham Area
End to End Custom Website Design & Creation through WordPress, Shopify, Wix, Joomla, Squarespace, Kajabi
Microsoft Office Suite
Google Marketing Platform
Data Studio Dashboard Building
Google Analytics (GAIQ) Certified
Dashthis Dashboard Building
Graphic Design: Adobe Suite (Photoshop, Lightroom, InDesign, Premiere Pro), Canva, Pixelied
Email Automations, Drip Campaigns, Email Creation & Design
Social Media Advertising and Strategy - Facebook, Instagram, YouTube, LinkedIn
Project Management Tools - SamePage.io, Ninety.io (EOS)
ActiveCampaign & Zendesk
Front and Back-End Web Development
HTML & CSS
Marketing Agency and 1099 Contractor Management
Marketing Collateral Design - Presentations, Flyers, Infographics, Graphic Design for Emails, Print Ads, Proposals, Hard Marketing Collateral
Trade Show Booth Design
Highly skilled in top website platforms, apps, plugins, template builders, and integrated marketing. From website refresh to built-from-scratch websites, it's my goal to transform your business.
It's all about the data. With leading-edge tools such as Google's Marketing Platform, Tableau, and CRM systems such as Zendesk and ActiveCampaign, you can gain valuable insight and make smarter decisions for your business.