Hello! I'm Lindsay
I graduated from Campbell University with my Bachelor in Business Administration, Minor in Marketing and Master of Business Administration where I focused on Marketing Research and Data Analytics. I am currently the Director of Business Development & Marketing for a trio of companies: Freedom Electric Marine, Small Water Sportsman, and Hook & Feather. I continue to work as an independent contractor for several SMBEs in the Raleigh-Durham area.
*I am currently accepting new clients, please contact me for contract inquiries
Contributed to Freedom Electric Marine's 140% increase in revenue and 168% in boat sales from 2019 to 2020
Responsible for Freedom Electric Marine/Twin Troller's rebrand and new website that has resulted in a 250% increase in purchase conversion rate, shift from 70% website bounce rate to 3.5% that we have sustained since the site launch in Feb 2021 (data from over 500,000 page views)
We are on track to exceed these numbers substantially over the next three years
I am GAIQ certified and highly skilled across the Google Marketing Platform. I'm experienced with CRM implementation and developing comprehensive marketing strategies which includes creating targeted email campaigns, compelling marketing content, data reporting, as well as writing white pages and case studies. I have advanced copywriting skills and I focus on developing creative content for websites, social ads, newsletters, and corporate blogs.
I've worked in a number of vertical markets, including the pharmaceutical industry where I gained first-hand experience with accounting, reconciliation, pivot tables, and forecasting.
Outdoor | Telecommunications | Pharmaceutical | High-tech
More about me:
I'm a believer that success takes hard work, respect is earned, and that you can never stop learning. I'm purpose driven and believe there's something great to be learned by teaching (and inspiring) others.
In my free time, I enjoy spending time outdoors, hunting, and fishing.
"Only those who have learned the power of sincere and selfless contribution experience life's deepest joy: true fulfillment." - Tony Robbins
Director of New Business Development and Marketing for Freedom Electric Marine
Independent Data Analyst, Web Developer, & Content Marketer for SMBE.
Raleigh, Durham Area
Zendesk Sell & ActiveCampaign
Microsoft Office Suite - Advanced
Google Marketing Platform - Advanced
Shopify, Wordpress, Wix, Squarespace - Advanced
Photoshop, Premiere Pro
Social Media Advertising and Strategy - Advanced
Front and Back-End Web Development
HTML & CSS
Highly skilled in WordPress and numerous plugins, template builders, HTML and CSS coding. Experienced with building web-hosted sites as well on platforms such as Squarespace and Wix.
It's all about the data. With leading-edge tools such as Google's Marketing Platform, Tableau, and CRM systems such as Zendesk and ActiveCampaign, you can gain valuable insight and make smarter decisions for your business.