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Hello! I'm Lindsay

 

I graduated from Campbell University with my Bachelor in Business Administration, Minor in Marketing and Master of Business Administration where I focused on Marketing Research and Data Analytics. I am currently the Director of Marketing & Business Development for Freedom Electric Marine and its division companies: Small Water Sportsman and Hook & Feather. I continue to work as an Independent Contractor for a number of SMBEs.

I am currently accepting new clients, please contact me for contract inquiries

Career Highlights

  • Contributed to Freedom Electric Marine's 140% increase in revenue and 168% in boat sales from 2019 to 2020

  • Responsible for Freedom Electric Marine and the Twin Troller's rebrand and new website that has resulted in a 250% increase in purchase conversion rate, shift from 70% website bounce rate to 3.5% that we have sustained since the site launch in Feb 2021 (data from over 500,000 page views)

  • We are on track to exceed these numbers substantially over the next three years

  • Implemented the Entrepreneurial Operating System (EOS) for the Marketing Department

  • In the process of developing two start-up companies as divisions of Freedom Electric Marine

Background

I am GAIQ certified and highly skilled across the Google Marketing Platform. I'm experienced with CRM implementation and developing comprehensive marketing strategies which includes creating targeted email campaigns, compelling marketing content, data reporting, as well as writing white pages and case studies. I have advanced copywriting skills and I focus on developing creative content for websites, social ads, trade shows, print advertising, newsletters, and corporate blogs. 

 

I've worked in a number of vertical markets, including the pharmaceutical industry where I gained first-hand experience with accounting, reconciliation, pivot tables, and forecasting.

Industry Experience

Outdoor | Telecommunications | Government Contracting | Pharmaceutical | High-tech

More about me:

I'm a believer that success takes hard work, respect is earned, and that you can never stop learning. I'm purpose driven and believe there's something great to be learned by teaching (and inspiring) others.

In my free time, I enjoy spending time outdoors, hunting, and fishing.

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Lindsay Gault

Director of Marketing & New Business Development for Freedom Electric Marine

Independent Marketing Manager, Data Analyst, Web Developer, & Content Creator, for SMBE.

Raleigh, Durham Area

CLIENTS
Premiere Communications
Twin Troller
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End to End Custom Website Design & Creation through WordPress, Shopify, Wix, Joomla, Squarespace, Kajabi

Google Suite

Microsoft Office Suite

Google Marketing Platform

Data Studio Dashboard Building

GA4 Implementation

Google Analytics (GAIQ) Certified

Dashthis Dashboard Building

Graphic Design: Adobe Suite (Photoshop, Lightroom, InDesign, Premiere Pro), Canva, Pixelied

Email Automations, Drip Campaigns, Email Creation & Design

Social Media Advertising and Strategy - Facebook, Instagram, YouTube, LinkedIn

Project Management Tools - SamePage.io, Ninety.io (EOS)

SKILLS

CRM Implementation:
ActiveCampaign & Zendesk

Front and Back-End Web Development
HTML & CSS

Marketing Agency and 1099 Contractor Management

AutoCAD Design

Marketing Collateral Design - Presentations, Flyers, Infographics, Graphic Design for Emails, Print Ads, Proposals, Hard Marketing Collateral

Trade Show Booth Design

EXPERTISE
WEB DESIGN
Highly skilled in top website platforms, apps, plugins, template builders, and integrated marketing. From website refresh to built-from-scratch websites, it's my goal to transform your business.
DATA ANALYTICS

It's all about the data. With leading-edge tools such as Google's Marketing Platform, Tableau, and CRM systems such as Zendesk and ActiveCampaign, you can gain valuable insight and make smarter decisions for your business.

SEO
Your company website is your first-impression to your customers. Don't miss the chance to set yourself apart from your competitors. I'm a big fan of Donald Miller and incorporate his best practices into each of my client's website design.